Geneva-based record store and label, Bongo Joe explores contemporary underground worlds and plows the furrows of time to unearth rare nuggets, from here and elsewhere.

The store and label is named in tribute to the very unique American street musician George 'Bongo Joe' Coleman (1923 – 1999) who was very popular in Texas and despite lucrative offers from established venues, for 30 years, preferred playing on the streets of different US cities and recorded his only album in San Antonio: George Coleman: Bongo Joe, in 1968 with producer Chris Strachwitz of Arhoolie Records.