Serendipity is the feeling you get when you discover something unexpected while looking for something else, thanks to chance and luck, but also to ingenuity and observation.

It is time to embark on a journey of discovery of the unknown among new realities and forgotten truths, guided by remote intuition, inspiration and free will. This is how Serendeepity, the first concept store in Milan was born, where Music, Design, Art and Culture meet along the same path.

Serendeepity is a laboratory, a meeting point, a crossroads of passions and unconventional creativity, a pulsing nucleus of positive energy that aggregates and wants to be seen and heard.